SouthKey City is designed such that its flexibility will allow for the organic development based on market demands. Designed to encourage live/work culture, SouthKey City aims to establish an innovative and sustainable employment base along with a “symbiotic relationship” between the built and natural environments, fulfilling SouthKey as a City for a Progressive Lifestyle.

Modern residences in SouthKey cover approximately 45 acres and range from affordable to luxury condominiums, serviced residences and business suites built with modern furnishings to match the latest interior design trends. Comfort, pragmatism and peace of mind for residents are paramount criteria in the construction of these new generation homes.

Professionals and corporate employees work in modern offices equipped with the latest smart technology for buildings, fully wired and ready-made for an interconnected global economy. Office buildings in SouthKey incorporate global environmental sustainability and energy efficiency standards; features which are essential to energy conservation towards a greener world.

SouthKey offers a comprehensive range of commercial properties to own and rent. One of the largest shopping mall in the southern region will be the Mid Valley Southkey The Mall. Other components of SouthKey are offices, shop offices and unique boutique pods concept to cater to the rising pool of entrepreneurs, investors, organizations and business owners capitalizing on the expanding economic opportunities of the Iskandar region. As an option, the boutique pods are designed to be purchased en bloc for multiple businesses to be housed under one roof.

A green feature at SouthKey is the Central Park – a sprawling 18-acre park landscaped with lush greenery. Designed by the locally renowned and prolific MLA Landscape Architects, Central Park is an ecology rejuvenation project and will be SouthKey’s most admirable asset. Built in an east-west orientation, the park becomes the focal point for nature lovers and provides a cool and refreshing sanctuary. Corporate offices and residential towers built alongside Central Park will have a stunning view to overlook and admire. Nature is now within walking distance to SouthKey.

One of the signs of a city with culture is having educational institutions in its locality. SouthKey is opening up to host a few educational institutions from international schools to tertiary education. The presence of education facilities as part of SouthKey’s assets will pull in residents who would want to live near first class education institutions for their children. In addition, these institutions will benefit businesses in the long-run as the student population will contribute to a pool of graduates as future full and part-time employees.

Visitors coming into Johor Bahru and SouthKey in particular and needing a place tostay, unwind and relax need not look further. There will be a string of international hotels strategically located within SouthKey for those seeking accommodation. Mid Valley Southkey The Mall is in the vicinity of SouthKey, thus visitors can indulge in retail therapy followed by dining experience at well known local and international F&B establishments. In addition, clubs and shopping malls that are closely located to SouthKey will be an added attraction for the hotels. SouthKey eventually will become a tourist and lifestyle destination in its own right.