SouthKey is a perfect balance of modern infrastructure, community interaction and aesthetics in an ideal location in Johor Bahru. The massive 330-acre mixed integrated development binds liveability and sustainability into its building blocks. Both factors draw in an emerging crowd of city dwellers : young generation of tech savvy, aspiring entrepreneurs, businessmen, and change makers. SouthKey answers the needs and wants of the modern society, offering everything in its vicinity from urban facilities enhanced by technological advancements and lifestyle offerings that are contemporary and trendy. It is a city for those who live a progressive lifestyle.