Privacy Policy

NOTICE & CONSENT PURSUANT TO PERSONAL DATA PROTECTION ACT 2010 (“PRIVACY NOTICE”)

We, Southkey City Sdn Bhd, including but not limited to its group of companies, affiliates and its authorised entity (hereinafter collectively referred to as “Southkey”, “we” and/or “us”) respect your right to privacy and all personal information you provide to us. The Personal Data Protection Act 2010 (hereinafter referred to as “the Act”) was introduced in Malaysia to regulate the processing of personal information in commercial transactions and to safeguard the interest of all and any related individuals. For the purposes of this Privacy Notice, the terms “personal data” and “processing” shall have the same meaning as prescribed in the Act.

INTRODUCTION

The Act has been implemented to govern any person who possesses and any person who has control over or authorises the processing of any personal data in respect of commercial transactions. Southkey respect the needs to maintain the confidentiality and security to the personal information that you may have provided to us through various channels including our website. You are deemed to have read, understood and consented Southkey to view and use your personal data in the provision of lawful communicating with you in the manner set out herein. Subject to the Act, Southkey reserves its right to amend, modify or update the Privacy Notice from time to time. 

COLLECTION AND PROCESSING OF PERSONAL DATA

We treat your personal data very seriously. Therefore, we will only collect and process personal information that is specifically and voluntarily provided by you, depending on the nature of dealing and transaction, including without limitation to the following: 

1. salutation
2. full name (as per NRIC / passport / other legal identification)
3. NRIC No. / Passport No. / Police ID No. / Army ID No.
4. birth date
5. gender
6. country
7. nationality
8. correspondence address
9. email address
10. telephone no.
11. religion
12. race
13. bumiputera status
14. occupation/business
15. employer
16. employer’s contact
17. position/ designation
18. monthly income, salary range
19. spouse / third party** details
20. credit card no. or bank account general information
21. medical history and information 
22. closed circuit television – (CCTV) images photographs (for customers only)
23. EPF or Income Tax number (for employees only)
24. travel history
25. loan information
26. lifestyle data

(all above collectively known as “Personal Data”) 

You are responsible for ensuring that the Personal Data you provide us is accurate, complete and not misleading and that such personal data is kept up to date.

We may use and process your Personal Data in connection with the services that you may have requested from Southkey including without limitation to the following: –

1. recruitment purposes
2. subscription for Southkey newsletter
3. participation in online activities or contest
4. participation in discussion or message forums
5. registration for interest in launching events, promotions, offers etc
6. downloading brochures and product materials
7. marketing purposes
8. Southkey internal administrative purposes such as auditing, data analysis and research and development
9. for security and fraud prevention

CONSEQUENCES OF REFUSAL / FAILURE TO PROVIDE PERSONAL DATA

The Personal Data provided to us are wholly voluntary in nature and you are not under any obligation to do so. However, in some circumstances such as the preparation and execution of a Sale and Purchase Agreement, Contract, a Supplier Letter of Award or an Employment Letter requires certain personal details and information beforehand. The failure to provide the Personal Data may result in the following which we shall not be held liable for any of the consequences arising therefrom:

1. the inability of parties to formalize any contract and/or agreement and/or Sale and Purchase Agreement / Tenders / Letter of Awards / Employment Contract in relation to the sale of our property, products and/or services, to facilitate construction or to hire human resource;
2. the inability for us to provide you with the notices, services and/or products requested; 
3. the inability for us to update you with our latest product and/or launches;
4. the inability to complete commercial transactions in relation to our projects, products and/or services; and
5. the inability to comply with any applicable law, regulation, direction, court order, by laws, guidelines and/or codes applicable to us.

PURPOSES

Your Personal Data is being or is to be collected and processed by us for the following, where relevant (hereinafter collectively referred to as “the Purposes”).

1. to facilitate your sales transaction including without limitation to preparation of the relevant sales documents and customers’ administration;
2. to ensure the performance of your pre-contractual and contractual obligations to us;
3. to conduct background checks, credit reference checks and verifying your credit worthiness, where necessary;
4. dealing with administration, billing, complaints and any other purposes relating to your property;
5. to allow you to connect to the Wi-Fi facilities provided by Southkey or our service provider;
6. to allow you access any online platforms or sites owned, operated or managed by Southkey or on our behalf (“the Platform”);
7. to publish photographs, images or video footages of you, which are captured during our participation in any or our campaign, events (whether with or without your name), on the Platform or other social media or at our premise;
8. to verify and record your personal particulars including comparing it with information from other sources and using the information to communicate with you;
9. to provide you with information on our company, our group of companies and business partners’ products and services unless you have otherwise notified Southkey that you do not wish for Southkey to process your data for such purpose;
10. to comply with any order of court or directive from authorities investigating any alleged offence, misdeed and/or abuse or enforce any of the terms in the agreements between Southkey, where such action is necessary to protect and defend our rights or property;
11. to grant you access to any premises/facilities, including the premises/facilities owned, operated or managed by Southkey or on our behalf;
12. to protect your safety and wellbeing and that of other visitors/patrons to our premises; and
13. to comply with the requirements, instructions, orders or directives issued by any governmental agencies or regulatory and statutory authorities and enforcing our rights; and/or for such other purposes related or ancillary to the foregoing.

SOURCE OF PERSONAL DATA

The Personal Data will be collected, processed and used by us are sourced from wholly legitimate and transparent means such as: 

1. agreements and contracts for sale and purchase of our properties or for our services; 
2. official registration forms (either electronic or printed) for new launches or property roadshows, showcases, exhibitions or any other promotional events; 
3. official request for Information forms that are provided to you by our employees or agents; 
4. any emails or any correspondences that we have received from you requesting for information or making any enquiries; 
5. any forms that you have submitted on our website or any websites contracted by us; 
6. any referrals from a person which have included their verifiable personal contact details; 
7. letters of or from financial institutions (local and foreign) for pre-approved loans; and
8. business cards that were dropped or given to our employees, agents, brokers or associates; or any documents (including but not limited to statutory forms and returns) that were submitted to us for processing. 

At no time will any Personal Data be purchased by us or in any way commercially acquired through the purchase or trading of illegitimate and illegal Personal Data databases or lists.

DISCLAIMER

Southkey does not assume responsibility to verify any third party’s personal data that has been supplied to Southkey (including and without limitation) through recommendation, referral or nomination as the consent of such third party shall first be obtained by the data provider prior to the disclosure to Southkey.

DISCLOSURE

Southkey will take all reasonable measures to protect your Personal Data while it is in our care. However, Southkey reserves the right to disclose information to third party data user, including without limitation to the following: –

1. as and when required under the law to disclose;
2. for banking and financial institution (such as loan application);
3. for the authorised usage of Southkey;
4. for circulation of product materials for Southkey;
5. for our third party service providers, business partners, joint management body, management corporation, residents’/owners’ association or other body/entity formed or to be formed in relation to our development, our professional advisors, credit reporting agencies, your immediate family members and/or contact person (in case of emergency), our potential assignee, assignor, transferee, transferor, acquirer or acquiree in respect of our rights, interest and properties, such third party as requested for or authorised by you, safety and security personnel, third parties due to any corporate restructuring exercise, governmental departments/agencies, regulatory and statutory bodies, health authorities/hospitals, and/or other third parties for any of the Purpose; and
6. in addition to the foregoing, your personal data may be disclosed to other places outside of Malaysia, if required. 

STORAGE AND RETENTION

Southkey will retain your Personal Data for the use of Southkey and/or its subsidiaries which in line with the Act. Your Personal Data shall be stored either in hard copies in our offices or stored in servers located in or outside Malaysia operated by Southkey or its service providers in or outside Malaysia. Any Personal Data supplied by you will be retained by the Southkey for as long as necessary for the fulfillment of the Purposes stated above or required to satisfy any legal, regulatory and/or accounting requirements or to protect the Southkey’s interests. Southkey does not offer any online facilities for you to delete your Personal Data held by us. Southkey will take all reasonable steps to ensure that all irrelevant or excessive Personal information is destroyed or made anonymous as soon reasonably possible.

SECURITY OF PERSONAL DATA

We will implement all appropriate measures to ensure the security and confidentiality of your Personal Data. We will take steps to ensure that the third parties who receive the Personal Data will protect your privacy, keep your Personal Data secure and process it in accordance with applicable laws. We will enter appropriate contracts with the third parties, which set out sufficient guarantees in respect of the technical and organisational security measures governing the processing of your Personal Data and ensuring that the third parties take reasonable steps to comply with those measures.

YOUR RIGHTS AS A DATA SUBJECT

Pursuant to the Act, you have the following rights in respect of your Personal Data:

1. to request for access to and make correction of your Personal Data kept and held by Southkey;
2. to request Southkey to cease processing your Personal Data that will cause damage or distress to you;
3. to request Southkey to limit the processing of your Personal Data;
4. to request Southkey to cease processing your Personal Data for purposes of direct marketing; and
5. to withdraw your consent for Southkey to continue processing your Personal Data.

REVISION TO PRIVACY NOTICE

This Privacy Notice may be revised from time to time and the updated version shall apply and supersede any and all previous versions. If we make any changes to this Privacy Notice, we will post the changes here. You will be regarded as having agreed to those changes. If you do not agree to such changes, you may notify us at the contact details provided in Southkey website.